Pay Per Click Advertising & Search Engine Marketing
PPC Advertising is the Fastest Way to Get Highly Targeted Traffic to Your Website.
In the competitive digital landscape many businesses are looking for efficient ways of getting their businesses in front of their target customers. Pay-per-click advertising has become the way of doing just that. Our experienced PPC advertising experts provide revenue driving pay-per-click (PPC) advertising services that will increase your site’s exposure on search engines in just a few days.
Data-driven Pay-per-click (PPC) advertising can help you make smart decisions for your business.
As time goes on, the digital world is expanding, with more and more websites appearing online. Almost every kind of company now operates fully or partially online. It includes companies such as large corporations and franchises to online retailers and solopreneurs.
Hiring the right agency to manage your advertising is key.
If you don’t hire the right PPC expert, you may experience:
- High digital ad spending with no return of revenue
- Lack of experience with tools and optimization
- Increased cost-per-click due to improper campaign setup
- No tracking of conversions/leads/sale which results in no scaling opportunities.
We at Dotcom Empire ensure we have your business goals in mind when creating an online marketing campaign. To ensure we get you the results you are seeking. More traffic, more leads, more sales.
Which Method Is Better for Your Business: SEO or PPC?
Search Engine Optimization & Pay Per Click Advertising Explained.
To decide if pay-per-click advertising (PPC) or search engine optimization (SEO), or a mix of the two is the ideal digital marketing strategy for your business, you must first get insight into your target customer demographics and analyze their online behavior.
Pay-Per-Click Advertising
Pay-per-click advertising (like Google Ads) is a tried-and-true internet marketing method that delivers highly targeted traffic from the locations you want. Pay-per-click advertising gives businesses more control over their advertising budgets and helps them showcase their products and services to the right customers at the right time. It allows you to focus your advertising efforts precisely where they will have the most impact. Additionally, it shortens the time it takes for consumers to make a purchase and increases your conversion rate.
Search Engine Optimization (SEO)
Optimizing your website for search engines is one of the best ways to increase organic traffic, promote your brand, boost your brand image, and win over your customers’ trust. However, many SEO firms will tell you that it can take months to see the results of your SEO strategy.
Search engine optimization is a slower process than PPC advertising. But it is key part of any digital marketing plan. SEO will bring in organic “free traffic” and help in driving overall awareness of your business. However, pay-per-click marketing is the way to go if you want total control, flexibility, and immediate results from your online advertising.
Ideally, businesses should use a combination of both search engine optimization and pay-per-click tactics to achieve their business goals in a cost-efficient manner that continually grows business over time. Combining search engine optimization (SEO) with pay-per-click (PPC) advertising increases brand recognition, attracts the right audience, and yields sustainable revenue.
On the other hand, pay-per-click internet marketing may be the way to go if you only have a limited amount of time to spread the word about your business and create an impression on your target audience.
Take Advantage of Pay-Per-Click Marketing and Consumer Search Opportunities. When it comes to PPC marketing, you can put your trust in Dotcom Empire for your online advertising needs. Our PPC marketing services helps businesses of all sizes and types to increase their sales, expand their customer base, and win over potential customers.
Facts About Pay Per Click Advertising
According to a study by Hanapin Marketing, 79% of business owners saw positive results from investing in paid search advertising. With over 62% of them claiming they would maintain or grow their PPC ad budget in the next years to attract new clients seeking their services.
Social Media today reports that more than 7 million advertisers shelled out a total of $10.01 billion on pay-per-click advertising in 2020. Pay-per-click marketing has grown in popularity as a means to boost returns on investment (ROI) for online campaigns. But what exactly is pay-per-click and how can it help your online marketing campaigns?
PPC Experts at Dotcom Empire break down the ins and outs of paid search marketing to help you understand the basics of PPC management. You can increase the ROI of your marketing campaigns by using pay-per-click ads. Find out how our pay-per-click marketing services can assist you in being successful online.
PPC Experts at Dotcom Empire break down the in-and-out of paid search marketing to help you understand the basics of PPC management. You can increase the ROI of your marketing campaigns by using pay-per-click ads with us. Find out how our pay-per-click marketing services can assist you in being successful online.
Move up in Google Search Results (SERPs)
Search engines place a higher priority on websites that load quickly, are easy to navigate, and include relevant material. Sites with a responsive web design and search engine optimization (SEO) tend to rank higher in both branded and nonbranded search results. Our WordPress website design firm ensures that your site follows search engine requirements and gets high usability ratings.
Costs of maintenance can be reduced
Our responsive web design services will make your site look great on any computer, tablet, or smartphone. Website creation and maintenance are streamlined since you no longer have to code for several systems. What’s more, having a mobile friendly website design may save the money you spend on both the creation and upkeep of your website.
Get found online easier than before
Spending money on goal-focused website design services is a smart move for expanding your online visibility, brand recognition and increasing revenue. Well-optimized websites are marked by significantly increased online visibility and a larger target audience. By working with our website design agency, you can reach your target customer on their preferred devices and browsers.
Get more local visitors and leads
According to eMarketer’s study, 69% of shoppers do research on their cell phones. Mobile users make up 52.6% of all internet users. In order to turn your website into a lead-generating engine, our web design agency will use trust signals and optimize it for mobile and browser use.
Reach more buyers
Internet consumers now choose to access the web on their mobile devices rather than their desktop computers. According to Comscore, 70% of all digital media time is spent on mobile phones. Hire us for WordPress web design services, and you’ll have a site that looks great and functions well for visitors using any device.
Increase sales opportunities
Smart Insights reports that the worldwide retail conversion rate on mobile devices is growing daily (product sales, booking appointments, capturing leads). Book our WordPress web design services to make your site more accessible on mobile devices and raise your chances of making a sale. Your SEO and pay-per-click advertising efforts will benefit from a mobile friendly website that guides customers through the sales funnel.
Optimize Page Experience
Six out of ten customers say that the mobile interface of a website is crucial when choosing a local business to buy from. Having a mobile responsive and Google-friendly website is essential for your online performance. It is estimated that about 63% of Google searches are now performed on mobile devices. The WordPress website design services offered by Dotcom Empire, Inc. are geared toward giving your mobile site users a seamless and impactful experience.
Enhance Your Brand Recognition
Brand recognition and customer trust may both benefit from a creative web design interaction with your business’ products or services. According to a survey conducted by Smart Insights, providing a streamlined mobile experience to clients improves their opinion of a company by 65%. You can be assured that your website will be easily readable and navigable on any device, because of our responsive web design. Additionally, with the help of our WordPress website design services, we can construct and solidify your company’s online persona.
What Is PPC? Ad Types Explained.
Pay-per-click (PPC) marketing is a type of online advertising that can be used to quickly raise brand recognition, promote products and services, and attract new leads/customers. In pay-per-click marketing, the client only pays when a user actually clicks on one of their ads. Unlike most display advertising where you pay by impression (which is when people see the ad).
Most people automatically think of Google ads when is comes to the go-to PPC marketing platform. The Google Display Network, Google Shopping, and the Google Search Results Pages are the top three types of online advertising there is within Google. There are others like YouTube ads, Facebook ads, Pinterest ads, and LinkedIn ads are just a few of the other ad platforms that use a pay-per-click business model.
PPC enables businesses to increase the visibility of their goods and services by carefully placing advertisements across many internet marketing channels. This will allow you to target people by physical location, search behavior, remarketing, household income etc.
The Types of PPC Ads
Different PPC ad platforms off different ways to increase traffic and get your business in front of your target customer. At Dotcom Empire, our PPC advertising experts collaborate closely with your team to find the best PPC ad platform to deliver on your business goals.
Here are the most common types of PPC ads:
Search Ads
Paid search ads are test based ads within search engines like Google, YouTube, and Bing for example. People that are actively searching for your products or services will see your search ads when they are searching online. Pay-per-click advertising works well for targeting people in market to purchase, which is why it can drive fast business results if setup correctly. We highly recommend Search ads for businesses looking to generate high-quality leads and sales.
Display Ads
Display ads are also known as “Banner ads” which are graphical ads from Google’s advertising partner website which allows you to reach users who have recently been browsing sites relating to your business offerings (part of remarketing advertising). Images and text are used in display ads to encourage people to click through to your website. Our data driven PPC experts suggest using display advertising alongside search ads for businesses to maximum reach across the internet.
Social Ads
One of the fastest-growing areas of PPC advertising is sponsored social media promotion. Social ads are advertisements on social networking sites like Facebook, LinkedIn, and Twitter. Additionally, their algorithms allows targeting specific interests, and hobbies etc. to drive qualified traffic to your website. Businesses’ with an established social media presence and a dedicated fan base will find value in adding social media advertising.
Remarketing Ads
A great approach to increase sales and ROI is to remarket to your most valuable visitors, or look-a-like customers. People who have previously been to your website might be encouraged to return with remarketing ads since they already showed interest in your business prior. Remarketing is less expensive than search advertising since there is less competition and customers are more narrowly targeted. Our pay-per-click advertising agency uses innovative PPC ad styles and remarketing ads to significantly boost your PPC marketing ads performance.
Google Shopping Ads
Businesses that sell tangible products will benefit from Google Shopping ads. These pay-per-click ads show in a carousel format above or alongside the main Google search results. They tend to give potential customers a visual of your products and pricing without ever having to leave Google search page. Assuming your target audience has previously looked into all the products available on Google Shopping ads, this implies every click you pay for has a better probability of purchasing (converting). Online stores that want to attract shoppers with clear buying intent should use Google Shopping ads. We have many clients successfully using Google Shopping ads as their main source of quality traffic. The cost per click can also be cheaper at times due to less competition vs. search or display ads.
Video & In-Stream Ads
These commercials appear during actual video content on YouTube. These are the sponsored ads you see on YouTube and its video partners on the Display Network. Ads on YouTube provide an innovative way to reach people who are researching for a product or service that you provide. Additionally, Facebook’s new in-stream advertising feature makes it possible for businesses to have their ads appear at the most advantageous and organic moments of live video and reels.
Local Business Ads
If you have a Google business listing (like a Google My Business), then this is a powerful way to promote it. This is a must for anyone looking for local traffic and customers. Also this will put your google business listing at the top, and is a large ad which shows a map, and additional information to contact you. Businesses like: Chiropractors, Doctors, Lawyers, Home repair services, Automotive repair, HVAC, electrical, plumbing, and locksmith industries commonly use this. But ANY type of business that is looking to capture local business will benefit from local service advertising like this. This will bring people to your location of business. Great for brick-and-mortar businesses. We use this with most of our clients as part of their online marketing mix.
How do Pay-Per-Click Ads Work?
Pay-per-click (PPC) advertising is a kind of online advertising that focuses on certain keywords. PPC campaign management systems like Google Ads give varying search keywords and phrases different values. This depends on their search volume, difficulty, and competitiveness.
When more businesses bid on the same keyword, the cost per click rises. We have tactics to find lower cost keywords to drive down cost per clicks.
Most PPC are auction based like Google Ads so you are competing against other businesses on the keywords you are aiming for. This relates to the algorithm that search engines employ to rank the ads that show up on their results pages.
To improve your ad rank in Google’s search results and decrease your cost-per-click, you need to maintain a high Quality Score (QS).
This can be done by on-going optimization, ad optimization, use of all extensions and keyword research. These are just a few of the many tactics we employ when managing advertising for our clients.
Quality Score is a measurement of how well your pay-per-click advertising performs in relation to other competitors and how well they convert visitors into customers.
Want to start a pay-per-click advertising campaign? But don’t have the time to invest to learn and test it? Hire our pay-per-click management agency, and we’ll handle all the technical aspects of your PPC campaigns to make it profitable. We also use conversion tracking to ensure goal related optimizing and scaling ROI for you.
See Why Businesses Are Starting PPC Advertising with Us to Increase Sales
Create a website that embodies your company’s identity.
Pay-per-click (PPC) advertising has proven to be a very effective digital marketing method for increasing sales, conversions, and returning a high return on your investment.
Data-driven PPC management services open new channels of traffic and increase revenue. Some of the most important advantages of using pay-per-click advertising with us are:
Works for Any Type of Business
If you’re new PPC advertising or online marketing, paid search marketing provides a channel to get you up and running in a short period of time. With the assistance of our reputable PPC management team, your campaign can be up and running in no time, even if you’re ten years behind the competition in purchasing pay-per-click services, we can get you results!
Increase Brand Recognition
With the help of PPC management services, your ads will appear exactly where your potential customers are looking online. Pay-per-click (PPC) ads target the “awareness” stage of the marketing funnel, drawing in more leads and potential buyers that are looking for YOUR services.
Target Your Exact Customer
One of the biggest benefits of PPC ads is the ability to target very precisely (no wasted clicks) to promote specific products or services to people interested based on their online habits, search history, and the websites they frequently visit. Ads shown using pay-per-click method are shown to potential customers right when they are considering to make a purchase. This maximizes the chance of a purchase. In addition, PPC lets you reach out to distinct subsets of customers depending on their gender, age, geographic region, and other factors.
Fast Results We Can Optimize
Pay-per-click advertising is popular since it yields visible results immediately after a campaign is launched. Our PPC advertising agency will get your campaign up and running in no time at all. But keep in mind that the first month is used for data collection which is used to optimize and scale. If you want better business results, you need to collect useful data and optimize your campaign accordingly – this is how achieve success with our clients quickly.
Ability to Test and Optimize
Your pay-per-click advertising strategy wouldn’t be complete without A/B testing of your ads, keywords, and placements. Our professional PPC managers make many versions of your PPC ads to ensure we can optimize for maximum sales and lead conversions.
No Long-Term Commitment
Can’t afford to invest in digital marketing ads on a consistent basis? Or Maybe your business is seasonal? With PPC ads, you can turn on and off ads campaigns to what fits your business seasonality or sales cycle.
Rapid and Consistent Traffic
Pay-per-click (PPC) management and search engine optimization (SEO) work together to increase visibility for your business and attract ideal customers to your website. Paid search campaigns, marketing initiatives, and clicks from interested buyers may all be launched quickly and using PPC advertising while supporting your SEO efforts.
Reporting and Trackable Data
In order to remove any uncertainty from reporting on the success of an advertising campaign, we offer a monthly report to all our clients of their campaigns. With our PPC advertising services we give you quantifiable data that can be tracked and analyzed. You can get a clear sense of how well your pay-per-click campaign is doing and what business it is driving for you. It keeps track of important metrics like view impressions, clicks, and conversions.
Customized to Your Business Goals
No cookie cutter marketing here. We take the lead with Google ads by creating ads that speak directly to your target audience and outperform the competition. Paid search advertising allows you to collect and analyze a large quantity of marketing data for the purpose of improving your ads’ effectiveness. Choose the keywords, audiences, placements, and even individual zip codes where you’d want your PPC advertisements to appear.
Ready to increase your sales, revenue and brand online? It’s time to begin your pay-per-click (PPC) search engine marketing campaign with us. Find out how our SEM services can help you get an edge over the competition and dominate the search engines.
Do You Want to Start Pay Per Click Advertising? Let’s Get Started.
Grow your business and attract new website visitors, leads and sales with targeted online advertising.