SEO for Criminal Lawyers.
Rank Higher. Get More Calls. Win More Cases.
When someone is facing charges, they search fast and they choose fast. We help Canadian criminal defense firms appear first on Google organic results, convert more phone calls, and fill calendars with qualified consultations.
We’ve ranked criminal defence firms to the top spot in competitive cities across Canada and the USA, turning search traffic into booked consults and retained clients.
Why SEO Matters for Criminal Defense Lawyers
Most criminal law searches are urgent and local: “criminal lawyer near me,” “DUI lawyer Toronto,” “assault lawyer Calgary.”
If you’re not in the Google Map Pack or top organic results, you’re losing cases to firms that are.
What matters most:
- Google Business Profile (GBP) optimization
- Optimized, High-intent practice pages (DUI, assault, drug offences, bail, appeals)
- High quality, authority-based backlinks, reviews and local signals
A recent client saw a 300% traffic boost and doubled their leads – in just 90 days. Want results like that?
How We Ranked a Law Firm to the #1 Spot in Google
A law firm came to us frustrated they were spending money on Google ads but still getting little to no leads or calls. Within 3 months, our SEO strategy helped them rank #1 for multiple competitive keywords in their city, including “class action attorney” and “business and commercial litigation in [city name]”. They have now shifted a majority of their marketing efforts to SEO vs Google Ads.
#1 ranking for 3 high-value lawyer keywords: class action attorneys, class action attorneys in [cityname] and business and commercial litigation
1st page for multiple law firm services keywords: Employment law, Adoption attorney, succession attorney.
+327% increase in organic leads
+220% growth in call inquiries
Additional SEO Success Stories
#100 to #1 in Google. Resulting in $18,000 in monthly sales from SEO.
SEO Approach: We built a new E-commerce website, along with our SEO services for 3+ months (still on-going to keep solid rankings).
SEO Result: Generating $18,000 monthly in sales all from search engine optimization only. We got their new website from page 100, to #1 in Google Canada for their target keyword(s). Driving approx. 8,100 visitors to their site monthly.
- Client: Retail / E-commerce
- Keyword difficulty: High
#16 to #4 in Google. Resulting in $500+ savings in monthly advertising spend from SEO.
SEO Approach: Applied on-site SEO service on the clients current website (1 year old site) to optimize it better. Then applied our off-site SEO services last few months (still on-going)
SEO Result: Saving $500+ a month on advertising spend since the website is ranking well for additional keywords. Client is now shifting spend from advertising to SEO for increased traffic and lower cost-per-visitor.
- Client: Service based business (brick and mortar)
- Keyword difficulty: Medium
Our 4-Step SEO Strategy for Criminal Lawyers
We’ve refined our process over a decade of ranking competitive local and national keywords for Canadian law firms.
Here’s how get your law firm found:
Keyword & Intent Mapping
We map real defense terms: DUI/Impaired, Assault, Theft, Domestic, Drug Charges, Bail, Appeals etc. Then we align them to pages with clear CTAs.
On-Page & Technical SEO
Schema, headings, internal linking, Core Web Vitals, and legal copy that is accurate, compliant, and easy to read on mobile.
Local SEO & Google Maps
GBP categories, services, Q&A, photos, citation cleanup, and consistent NAP across directories.
Authority Content, Local Links & Digital PR
Mentions from local media, bar associations, legal blogs, community sponsorships etc. signals that build trust and rankings.
SEO Services for Every Type of Law Firm
We specialize in SEO for Lawyers for all legal practice areas. Explore our tailored solutions for your field:
Why Law Firms Choose Dotcom Empire
We have consistently delivered powerful SEO services to improve rankings and ROI business results.
10+ Years of Experience
Dotcom Empire Inc. has assisted businesses across several sectors across Canada, and globally in expanding their online presence and generating more income for over 10 years. If you’re a large company, or small local business and want to boost your website’s traffic and lead generation, we are just a click away.
Experts Focused on SEO
We consider it our responsibility to simplify as much of the SEO process as possible for our clients. We understand that many clients may find SEO daunting due to its technical nature. Your Dotcom Empire SEO expert will get familiar with your company and its demands by developing a close relationship with your team.
Relationships and Outcomes
As a company, we prioritize the quality of our interactions with others and the success of our endeavors. The fact that we care about each and every one of our clients is what makes us successful. From local businesses to multi-location franchises, we have SEO specialists that can help your company expand rapidly. Every day, we put in extra effort to prove that our Toronto based SEO Agency is worthy of our clients’ trust by ensuring that their voices are heard.
Transparency in Reporting
We ensure our clients know what is the progress and results of their SEO project with us. We focus on keeping our monthly reporting detailed enough to ensure you get value and can be understood by anyone. Our reporting has a comprehensive overview of your site’s SEO performance, traffic, continually updated keyword rankings, a monthly breakdown of the SEO tasks we’ve performed, and a monthly results. This allows us to tweak the on-going strategy to hit your business goals.
Truth and Fairness Are Priority
Sincerity and trustworthiness are at the core of our business practices. We never cheat or try to trick Google into giving our clients a higher ranking; instead, we stick to white hat SEO practices that have been shown to achieve real results for the short-term and long-term. There is no need for us to resort to dishonest methods to compete in search engine optimization. We are a Google Partner because we follow Google’s guidelines and would never do anything to put your company at risk.
Always Getting Better
We, like SEO, are always evolving. We stay current to the ever-evolving world of SEO and AI. It is subject to constant change because of the various Google algorithm changes that happen within the year that modify the weights assigned to various ranking elements. Moreover, in order to maintain our position as the best SEO Agency in Toronto, we are always testing new strategies and updating our knowledge base. We focus in being a proactive SEO firm and not a reactive one.
What to Expect from Dotcom Empire Inc?
We are a a full-service digital marketing agency with experience working with law firms and lawyers in Canada. We provides a wide range of expert search engine optimization services, including but not limited to:
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Proven Results: We’ve ranked law firms to #1 on Google in competitive Canadian markets.
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Industry Expertise: We understand the strict advertising rules and compliance issues lawyers face.
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Transparent Reporting: Monthly ranking reports, traffic data, and ROI tracking.
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No Long-Term Contracts: Stay because we perform, not because you’re locked in.
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Canadian Focus: Optimized specifically for Google Canada and local provinces.
Ready to Rank Your Law Firm #1 and Get More Clients?
Whether you’re a small practice or a multi-office firm, our proven SEO strategies will help you attract more high-value clients and dominate your local market.